Small businesses should have a blog contrary to some who thinks it’s a waste of time and effort. Having a blog for your business, especially if its a small and newly established one, can greatly help you in many ways. It is easy and cheap way to drive traffic to your site, attract possible customers and improve your marketing efforts. There has been studies support the fact that companies mostly get their customers from their blogs and another survey of marketers says that around 80% of businesses say that having a blog for their business is critical and very useful for their business.
To get you to understand the importance of blogs for small businesses, here are some of the known benefits you can get from it.
Boost in ranking in search engine
When you create a blog, you will definitely going to incorporate SEO practices with it. If you do, then you will definitely gain some ranking boost. The best way to gain that boost is to make fresh and quality contents and what better way to do that is by posting it in your blog. By writing and posting fresh content consistently, you give search engines like Google new content to index which in turn create opportunities to gain ranking and increase your visibility on the search engine result pages or SERPs.
Connecting With People
One of blog’s feature is the ability to show a personal side of a business. This gives others a sense of personality, vision and corporate standards of your company.It is also a good way to communicate with others especially with potential customers and even the existing ones. If you allow comments or feedbacks in your blog, you will able to read their thoughts about a posts and reply to them. Responding to a reader’s comments, you will build trust and gain valuable insight into what they are looking for.